Frequently asked questions about ASPAC Consulting
The selection of questions and answers on this page covers the most basic issues involved in selecting a marketing consultant / marketing-communications specialist to work with your company.
|How long has your firm been operating?||
ASPAC has operated for over 15 years, commencing as a collaboration between a management consultancy firm, a strategic planning/performance measurement specialist and an established marketing consultancy.
|You seem to specialise in industrial markets. Why is this so?||
Actually, we work across a much broader range of categories, because the experience of our management includes consumer-products, health and leisure segments. However, our skills and experience are especially well regarded in industrial, marine and rural sectors.
|Does your company name imply "top-end-of-town" positioning and high cost?|
Although we certainly do work on major corporate assignments, much of our work is for small and medium businesses. These SME.clients gain significant benefits because we are able to apply the professional methodologies embraced by "big business" to client situations where cost is a major factor.
|Why do you stress the importance of strategic planning when all we need is a website?||
Some degree of strategic planning is (or should be) the starting point for any business commucation process. Merely commissioning a website rarely delivers optimum results. This does not mean we insist on a costly evaluation stage, but some level of analysis certainly underpins the process of developing effective communication of the essential information elements. This is very different from the approach of most "web designers" who expect the client to provide the strategy and most of the content.
|Why do you place so much emphasis on content?||
Because website "design alone is not the answer to effective communication. We approach website development as marketing and information management specialists so with the content working effectively right across the client's business operations. Everything we do is based upon defined strategies so that all marketing elements become complementary.
|Where are you based?|
Because we embrace state of art communications technology via Satellite and Wireless Broadband, many projects are completed successfully without ever holding personal meetings. Our "development" websites allow us to provide clients with real-time updates of projects. For example, copy, illustrations, logos, page headers, web pages, site navigation menus and print layouts etc may be viewed by the client as soon as we develop them, facilitating immediate review, all in the appropriate project context.
|How does Search Engine Optimisation affect our website?||
Large sums of money are charged for SEO by "specialists." Actually, the components that combine to optimise a website are essentially excellence and structure of the site content, the key words and phrases and how they are used and links into your website from third party sites. We routinely achieve top rankings for our client's sites without any payment for PPC advertising.
|What are the main barriers to working with you?||
As long as the relationship is based on honesty and openness, there is little we cannot achieve, relative to the agreed scope-of-work. If something is requested outside our expertise, we will say so, usually also assisting the client to find the relevant resource.
Please CONTACT US for a free initial consultation when specific matters relating to your markets, customers and services may be discussed without further obligation
ASPAC Consulting Group Pty Ltd
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