Essentially. it is simply a reference source for anything that will be integral throughout not just a website, but all marketing and communication elements. These may comprise text, images, diagrams, charts or even external URs.. The benefit of this approach is that it consolidates these into a defined location, also that each element complies with overall strategy. It becomes such a ready source that it discourages the creation and use of unauthoried material. The latter is not a trivial matter and is frequently the cause of message content that does not reflect the approved strategies.
If your own information elements are not optimized and/or located in relevant object libraries, we can help by modifiying and reorganising them.