Please consider the effectivenes of your website. Graphics and cute visual tricks alone simply are not enough. The content and ease of navigation are the most critical elements to generating results. Are you communcating your benefits to viewers in terms to which they will relate and respond?
Are you sure your potential customers and other stakeholders are getting the information they need and is it easy to navigate to it?
Will the site user find the messages they first see relevant and keep looking for more information?
Can they "drill down" from the general to the specific or is your information displayed in a haphazard, illogical manner?
Is there a "call to action"?
The ability to define and communicate your VALUE PROPOSITIONS to potential buyers is not a job to be taken lightly. It requires far more than design skills because it is what you have to say, how you say it and how the information is structured and presented that matter far more than the design elements. Think of this as the underlying communication strategy. Best results occur by presenting information that answers the needs of all stakeholders.
Because your information sources probably consist of text, images, charts, graphs videos etc ASPAC invariably begins the process of content management by assembllng existing and newly-created material into a comprehensive "object library." This serves as the basis for all marketing materials and keeps everything in line with the strategy. It also prevents "DIY" versions from being created throughout your business that may or may not be accurate and may differ from the way your business and services need to be perceived.
Our speciality is the ability to apply our knowledge and experience to review the characteristics and needs of your stakeholders, then prepare and present the information in the best possible way to communicate your values effectively and immediately. To achieve this, we deploy a combination of broad business marketing experience, superior writing ability and expertise in information management/content development.
ASPAC Consulting is an experienced Marketing Consulting service, covering all aspects of strategic planning, information content development and communication. Because our principals have worked in FMCG, OTC pharmaceuticals, cosmetics & toiletries. hardware, pipelines, industrial tools, welding, adhesives, audio equipment, automotive and marine categories, we bring a wealth of knowledge that is a major factor in developing effective communication outcomes for our clients.
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